6 Reasons Why Effective, Custom Signage is Crucial for Your Business

Most of us have heard the saying, "You never get a second chance to make a first impression". First impressions are spontaneous. They’re impulsively made, which means they can either be a resource to instantly increase the level of rapport you have with a someone or they can be an incredible disadvantage. This is not only the case with personal relationships, the same can be said for businesses as well. As a business owner, one of the most effective ways to attract customers to your business is by integrating custom signage into your marketing strategy.


Your business is more than its logo, products, and service offerings. People are more

likely to make purchases at businesses they’re most familiar with and custom business signs do just that, they tell your customers who you are and communicate other important information.


In a progressive digital age, business signage can often be overlooked. But, your signage can have as much of an impact as your website and social media pages. From custom signage solutions, vehicle wraps to window graphics, below we will look at how effective custom business signage can give your business a noticeable advantage.


Your signage plays a critical role in your business’s success. Simply put, signs connect people to services and products they want and need. Trinity Graphx in Lafayette, La. wants to help your business use the power of signage to reach any and all potential customers and clients.


1. How Custom Signage Strengthens Communication

Today, consumers are bombarded with marketing messages, and because of this they notice visual cues which either please or displease them. For this reason, it’s vital to raise the standard of your business’s appearance and remain competitive. A well designed custom sign will directly and effectively communicate the style, professionalism and overall presence of your business.


As people drive by a business, an effective and well-placed custom sign promptly conveys what a business is about. Signs are one of the most visible means of communication your business has. Not only do they inform your customers about who you are and what you are doing but they also immediately give them the feeling that they feel comfortable doing business with you or not. A consumer's first impression of your business is based on the quality and attractiveness of your signs. This assumption influences how customers perceive the quality of your brand’s products or service offerings. From pointing out directions to attracting new customers, custom business signs are often a central part of helping a business to reach success. It would be a huge mistake to underestimate the importance of good custom signage.

Remember that effective custom signs are signs that can change people’s behavior.

So it’s imperative that you get this right. At Trinity Graphx Signs & Designs we offer professional design services to help you communicate effectively.


2. How Business Signage Provides a Competitive Advantage

When it comes to promoting your business, one thing is certain—it pays to be different. Signage can be the differentiator, a creative and unique storefront sign can attract potential customers from a distance, drawing them into your store. As you design custom signage for your business, don't be afraid to get creative, use bold colors, unique design options and an alluring message to set your business apart from others who may have similar offerings, making it easier for consumers to remember who you are.


Not all signs are created equal and are often the first step in creating name recognition, helping to differentiate you from rivals. Therefore it is imperative for business owners to take into consideration what constitutes an effective sign. Ketchum Global Research & Analytics, conducted a survey where seven out of 10 respondents (people who are both consumers and employees) said a business’ signage reflects the quality of the business and its products or services. People are paying attention when it comes to your signage.


It’s not hard to make a lasting impact with a well designed wall mural, vinyl vehicle wrap and/or wayfinding signage. As people drive or walk past your signage, they will have no questions as to what your business venture involves and why they should choose you.


3. Signage is an Essential & Cost-Effective Marketing Tool

Custom and Promotional signage is an essential marketing tool that will attract potential customers to your business and can lead to purchase. Having a professionally designed outdoor business sign, serves as an ongoing marketing campaign visible 24 hours a day, 365 days a year. Many businesses use outdoor signage as a marketing tool to establish a reliable and trustworthy source for their brand. Many small and medium-sized companies can often find it difficult to draw customers into their establishment and ultimately become unnoticed.


Investing in custom signage for your business is one of the most cost-effective marketing strategies available. You may have to make a large investment initially, but in the long run your business signage will prove to be an advantageous tool for promoting your business. Promotional signage allows you to achieve a strong impact on your customers without depleting your budget. With proper care and maintenance, you should be able to use your signage for several years before having to replace it.


Trinity Graphx Signs & Designs, can help you design custom signs right here in Lafayette, La. Our professional designers can help you from conception to fruition.


4. Effective Signage Increases Business Opportunities

Well-designed, quality signage can generate unplanned impulse stops. In fact, the U.S. Small Business Administration estimates that between 20 to 45 percent of business sales come from impulse sales.

Location, Location, Location! According to a comprehensive study by the University of Cincinnati, on-premise signage has an enormous impact on businesses. Well-designed signs that are properly placed are especially effective in directly and indirectly generating an increase in sales revenue for businesses. Make the most out of your location. Large banner and safety signage outside of your store lets anyone passing by know that your business is open and they can stop in and get the services they need. Window decals give store hours or any additional important info that may increase business and they are removable, in the event that changes need to be made in the future.


If you want to have more customers to visit your store. Attract more potential customers and build your brand. Not only will custom signage grow your business brand awareness, but it will also increase your sales.


Our professional designers and fabricators at Trinity Graphx in Lafayette, La. can help you with your on-premise signs and all other signage that your business needs.

We are an active team of professionals committed to providing professional services in sign production, installation, repairs, and design.


5. Custom Signage Builds Brand Awareness

Not only can signage make a first impression, it can let the world know you’re in business. One of the most common obstacles is business is awareness — people need to know you exist before they can do business with you.

Signage Fact: 8 out of 10 customers decide to enter a store for the first time based primarily on signage.

Perception is everything and for your brand to affect perceptions and attitudes you have to create recognition of your brand. Ultimately, this will result in repeat business, increase in profit and a greater market share.

Signage for your business can be a fantastic advertising tool. Effective signage increases awareness of your business, once you’ve ingrained yourself in the community, well-branded signage serves as a signpost for what your business can offer. If your business is in good standing and has an exceptional reputation , your signage points to good things. If your business's work ethic is less than stellar, your signage points to a place people don’t want to interact with. Either way, your signage builds brand awareness, directing people to a particular experience.


6. Signs & Success

Today businesses must find ways to improve the customer experience amid our "New Normal" and COVID-19. With health concerns top of mind, consumers are adhering to a "hands off" philosophy, choosing to help themselves as much as possible. Safety and wayfinding signs allow people to self navigate through businesses, finding what they’re looking for, with little to no interaction with others, whether that means an office, a classroom, a restaurant, or a store.


Less will continue to be more. When it comes to the latest design trends in signage, minimalism is definitely 'in’. For 2021, refrain from signage that looks like a carnival sideshow and think sleek, sophisticated, and minimal.



Signage has the power to connect people and businesses. In today's uncertain times, that’s more important than ever. If your business signage is worn or outdated, now is a great time to create a fresh, modern look that will attract visitors and make everyone who enters feel safe and right at home.

Your signage is a reflection of your business.


Contact the friendly creative experts at Trinity Graphx Signs & Designs to find out how we can help update and improve your signage for the year ahead.

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